pure elegance
We developed beautiful fashion website for a combination bridal and boho boutique in Moe, Gippsland, Victoria.
features.
Highlights.
Branding:
- Beautiful, unique branding to compliment both bridal and boho styles.
Website:
- An fashion-based online store with Afterpay integration, featuring exclusive floral themed photography produced by Manta Creative.
Services.
See it in action.
Visit the website
background.
The Problem.
Customer reach and identity:
- Fashion boutique owner Mel, did not have an online store to sell her unique boho-inspired clothing online, limiting her audience to the small regional town of Moe, Gippsland.
- Her store, Pure Elegance, also doubles as a bridal boutique, so she also needed a way for brides to book consultations with her.
The Solution.
Brand consolidation and new identity:
- Consolidated Mel’s brand and developed a new, beautiful, unique identity to compliment both bridal and boho styles.
Website:
- Developed a fashion website that not only allows Mel to sell boho fashion online, but also allows her potential brides to book consultations through an online form.
- Integrated Afterpay into the store to give Mel’s customers more payment flexibility.
- Created a discount code for first time shoppers to attract new customers.
Results.
Beautiful:
- Online store expands Mel’s customer base beyond her physical store location, meaning that her sales potential has increased.
- Having an online store means Mel’s business can stay open when Covid-19 restrictions and isolation requirements are in place – an ever-present factor in the retail environment.
- A unique brand with exclusive theme photography also supports Mel’s unique value proposition as a fashion boutique for everyday, evening and formal wear.
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let’s work together.
let’s work
together.
To discover what we can do for your business or creative project, get in touch for a no obligation coffee and chat.
