pure elegance

We developed beautiful fashion website for a combination bridal and boho boutique in Moe, Gippsland, Victoria.
Pure Elegance Boutique project by Manta Creative




  • Beautiful, unique branding to compliment both bridal and boho styles.


  • An fashion-based online store with Afterpay integration, featuring exclusive floral themed photography produced by Manta Creative.

See it in action.

Visit the website


The Problem.

Customer reach and identity:

  • Fashion boutique owner Mel, did not have an online store to sell her unique boho-inspired clothing online, limiting her audience to the small regional town of Moe, Gippsland.
  • Her store, Pure Elegance, also doubles as a bridal boutique, so she also needed a way for brides to book consultations with her.

The Solution.

Brand consolidation and new identity:

  • Consolidated Mel’s brand and developed a new, beautiful, unique identity to compliment both bridal and boho styles.


  • Developed a fashion website that not only allows Mel to sell boho fashion online, but also allows her potential brides to book consultations through an online form.
  • Integrated Afterpay into the store to give Mel’s customers more payment flexibility.
  • Created a discount code for first time shoppers to attract new customers.



  • Online store expands Mel’s customer base beyond her physical store location, meaning that her sales potential has increased.
  • Having an online store means Mel’s business can stay open when Covid-19 restrictions and isolation requirements are in place – an ever-present factor in the retail environment.
  • A unique brand with exclusive theme photography also supports Mel’s unique value proposition as a fashion boutique for everyday, evening and formal wear.

see more projects.

see more


Toggle through our collection of celebrated work.

Projects and Counting

Projects and Counting

let’s work together.

let’s work


To discover what we can do for your business or creative project, get in touch for a no obligation coffee and chat.

15 + 10 =