pure elegance

We developed beautiful fashion website for a combination bridal and boho boutique in Moe, Gippsland, Victoria.
Pure Elegance Boutique project by Manta Creative

features.

Highlights.

Branding:

  • Beautiful, unique branding to compliment both bridal and boho styles.

Website:

  • An fashion-based online store with Afterpay integration, featuring exclusive floral themed photography produced by Manta Creative.

See it in action.

Visit the website

background.

The Problem.

Customer reach and identity:

  • Fashion boutique owner Mel, did not have an online store to sell her unique boho-inspired clothing online, limiting her audience to the small regional town of Moe, Gippsland.
  • Her store, Pure Elegance, also doubles as a bridal boutique, so she also needed a way for brides to book consultations with her.

The Solution.

Brand consolidation and new identity:

  • Consolidated Mel’s brand and developed a new, beautiful, unique identity to compliment both bridal and boho styles.

Website:

  • Developed a fashion website that not only allows Mel to sell boho fashion online, but also allows her potential brides to book consultations through an online form.
  • Integrated Afterpay into the store to give Mel’s customers more payment flexibility.
  • Created a discount code for first time shoppers to attract new customers.

Results.

Beautiful:

  • Online store expands Mel’s customer base beyond her physical store location, meaning that her sales potential has increased.
  • Having an online store means Mel’s business can stay open when Covid-19 restrictions and isolation requirements are in place – an ever-present factor in the retail environment.
  • A unique brand with exclusive theme photography also supports Mel’s unique value proposition as a fashion boutique for everyday, evening and formal wear.

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To discover what we can do for your business or creative project, get in touch for a no obligation coffee and chat.

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